Burberry Acoustic

Burberry Acoustic is a collaboration between the designer label and British artists, selected by Burberry's Chief Creative Officer, Christopher Bailey. Bailey has been with the company since 2001 and was promoted to CCO in 2009, yet has already been crediting for transforming the company's fortunes.

When people think of Burberry, let's be honest, the first thing most people think of is chavs. Keds. Townies. Whatever you want to call the. Tacky caps and cheap handbags.

Burberry Acoustic is an attempt to turn this image around.

Here's a little taste.

Surprising, isn't it?

"We have collaborated on so many projects with new and young emerging British bands over the years," Bailey says.

"We felt that with the great interaction that we have experienced with our social media Web site, artofthetrench.com, that we could collaborate with musicians and artists to put together an incredible group of ongoing acoustic sessions from some of the finest talent coming out of the UK and bring them to the broad global Burberry audience."

Burberry Acoustic have introduced relatively unknown and new stars such as Misty Miller, above, and Wolf Gang, below.

They have also worked with more famous bands such as Keane, below.

It is clear Burberry is trying to shake off this lower-class, cheap reputation and swap it for a more desirable, upper-class, 'Jack Wills-esque' label. Whether they will accomplish this or not, there are going to be some pretty songs along the way.

Interview content taken from main.stylelist.com