In journalism, an audience will be defined by their social grade. The different social grades are as follows:
- A - UPPER MIDDLE CLASS. Higher managerial, administrative or professional.
- B - MIDDLE CLASS. Intermediate managerial, administrative or professional.
- C1 - LOWER MIDDLE CLASS. Supervisory or clerical and junior managerial, administrative or professional.
- C2 - SKILLED WORKING CLASS. Skilled manual workers.
- D - WORKING CLASS. Semi and unskilled manual workers.
- E - THOSE ON THE LOWEST LEVEL OF SUBSISTENCE. Casual or lowest grade workers and state pensioners or widows.
The social grades are usually split up into two, the ABC1s and the C2DEs.
Examples of newspapers aimed at ABC1s are The Daily Telegraph, The Observer and The Independent.
Examples of newspapers aimed at C2DEs are The Sun, The Mirror and The Daily Star.
Being that I'm from the States, I'm not really familiar with the style/content of these papers, so I'm curious as to how they're choosing to target their audiences. Is it just the style of prose or is the subject matter notably different? If the latter, do you think there is a market for delivering hard-hitting news in an easier-to-consume manner?
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